Muyang Global Premium Strategy: Creating a World Map on the Tongue
In recent years, Muyang Company has built a top-level food supply chain network spanning South America, Africa, and Oceania with a global strategic perspective. We use strict international standards to directly source high-quality ingredients from core global production areas such as Brazil, Ethiopia, New Zealand, and Australia. Our annual import volume exceeds 50000 tons, including:
-Brazil/Ethiopia's annual import volume of premium coffee beans reaches 12000 tons
-New Zealand's annual import volume of high-quality beef and mutton exceeds 25000 tons
-Australia's annual import volume of high-end meat reaches 13000 tons
一、 Global selection, defining excellence standards
Muyang establishes an international procurement team of 200 people, delving into core global production areas:
Brazilian Coffee King's Choice
-Collaboration with Top 10 Coffee Plantations in Minas Gerais State
-Annual procurement volume of 8000 tons, accounting for 15% of Brazil's premium coffee exports
-38 flavor indicators were tested to ensure an SCA score of 85 for each batch+
Ethiopian Legendary Coffee
-Exclusive signing of 12 G1 level cooperatives in the Yejia Xuefei and Xidamo production areas
-Annual import of 4000 tons, of which sun drying treatment accounts for 65%
-Establish a fully traceable system from cherry to cup testing
New Zealand's Pure Choice
-Strategic cooperation with top 5 suppliers including Silver Fern Farm
-Annual import of 18000 tons of grass fed beef
-7000 tons of lamb, accounting for 12% of China's high-end New Zealand lamb imports
二、 Empowered by technology, reshaping industry standards
Investing 860 million yuan to build an intelligent supply chain system:
Ultimate preservation system
--60 ℃ ultra-low temperature rapid freezing technology, thawing loss rate<3%
-The world's first nitrogen preservation packaging line for coffee beans
-By 2023, the on-time delivery rate of cold chain logistics will reach 99.2%
Digital traceability platform
-Blockchain technology records over 1.2 million pieces of supply chain data
-Scan the code to check the complete journey of each piece of meat/bean
-48 hour global quality anomaly response mechanism
Intelligent warehousing network
-Shanghai Yangshan Port 50000 square meter automated three-dimensional cold storage
-32000 square meter constant temperature coffee special warehouse in Nansha, Guangzhou
-Annual throughput exceeds 800000 tons
三、 Leading change, defining the future of the industry
Key achievements in 2023:
-Holding 24 international food summits to attract 3600 industry elites
-Establishing strategic partnerships with 8 Michelin starred restaurants
-High end members have exceeded 50000, with a repurchase rate of 78%
Strategic layout for the next three years:
1. Invest 200 million US dollars to build a coffee plantation in Brazil
2. Establish an exclusive beef processing center in New Zealand
3. Expand the import category to 83 high-quality ingredients from 15 countries
Muyang Company - Redefine the standard of deliciousness with a global perspective, making high-quality ingredients from around the world easily accessible